Olympic business opportunities how and Commander-.doc

 PAGE \* MERGEFORMAT 14 Olympic business opportunities how and Commander? Olympic business opportunities in the face of epic proportions, Chinese enterprises have the two most typical attitude, one is smug type, one is prohibitive type. The former is perhaps all those who have and the 2008 Beijing Olympic Games Kechien strategic cooperation partners, sponsors, suppliers and franchise makers (hereinafter collectively referred to as sponsors), has spent a considerable price threshold to enter in the Olympic Games are a matter of course as the Olympic Games as a the greatest opportunities for business; the latter is the large number of China’s growth-oriented enterprises (SMEs, micro enterprises, entrepreneurial businesses), they are eager to share the Olympic sweet cake, but no formal status they tend to have a strong sense of inferiority that the Olympic Games is ‘only Lex, non-Xie Wan Yan’, can only envy watching those ‘with the identity’ of the enterprises in the market arena, giving strong performances. In general, the mentality is different from the fate of naturally quite different. But whether with the Olympic rings climbing ‘relatives’, enterprises will automatically enter it clear for everyone Avenue? Not become a corporate sponsor of the Olympic Games is all there is no chance, only to sit listening to other people’s applause rings come from? Olympic sponsorship, expensive tuition fees? My personal view is that, at least so far, the Chinese market, which has spent a huge performance of the Olympic sponsors are not remarkable, and in many cases, they may even be interpreted as too quick profit, many of their commercial activity and even run counter to the Olympic spirit. For example the most typical problem is that almost all the Olympic sponsors will be a good opportunity to expand as their own, in advertising and marketing, made a force, but rather ignores the basic requirements to follow the Olympic spirit, there is no better with consumers, wit