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On how to accept a new brand of stores out of the old brand-
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On how to accept a new brand of stores out of the old brand?
Recent market research found that doing a lot of problems, most stores reflected the boss, dozens of brand business day turns to visit, shop owners meet the salesman if the day, can not do anything, last resort, and plays a game of hide sales Cat. Shop owner complained infested goods stores have been flooded, as have the back section of each brand, the brand did not know a lot of stores have sold the amount of which is good, the market is very small gap between the terminal second-tier brands, even if access is not a new brand dare to act rashly, to phase out the old brand but do not know how to start. In fact, very easy out of the old brand, the brand on the market a year if no movement, no change in two years without grow, so that the brand needs to be rushed out, manufacturers promote patterns free marketing ideas free no promotion efforts, the brand has been behind the market the development of store brands to do this effect only to the manufacturers, brands can no longer bring something new to the shop. Maintain the status quo is still brand five years, ten years of the brand is still rest on our laurels, so the brand must be immediately cut off, the good old renewal and innovation if the life time not be eliminated sooner or later, the manufacturers just want to make money just maintaining the status quo, the brand long lack of vitality of the time do not upgrade, so that the brand is absolutely no hope. Business owners to convey to the dealer not to be moving steadily aggressive, survive the current market the brand more than a decade, the brand market is declining performance in the back, so that the brand is also in Shanghai, Guangzhou, Beijing, Tianjin, there is no exception, with local brands the brand also has a joint venture with foreign brands, the idea of #8203;#8203;the reasons behind the boss rigid, short-sighted investment in not enabled not capable,
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