On hospital marketing strategy.docVIP

 PAGE \* MERGEFORMAT 15 On hospital marketing strategy Abstract: With increasingly fierce competition in the health care market, hospital marketing, the most important modern hospital management, hospital paper sales for the current problems, the corresponding improvement strategies to promote better development of the hospital. Keywords: Health care products marketing strategy market with the establishment of socialist market economy system, China’s market gradually with the international market, the medical services market has undergone tremendous change. On the one hand, urged the community to solve the ‘medical treatment is difficult your ‘problem, on the other hand, in public hospitals thorough implementation of the’ separation of management from operation ‘of public hospitals and private hospitals entirely fair competition in the medical market,’ close combat. ‘ Medical market in China will gradually open to the world, ‘the new medical reform’ in the various regions are steadily implemented parts of the city in accordance with regional plans to ensure that some of the best hospitals of tertiary level funding for all financial, other hospitals will gradually into the market , while the ‘new medical reform’ methods of financing also allows the community to enter the market, allowing doctors to practice more, all hospitals face of fierce market competition, hospital marketing, compulsory for all hospital administrators, hospital marketing strategy has become a modern hospital management the main event. First, the understanding of hospital marketing, and current problems. 1 Marketing is the management, economics, sociology and other subjects of a cross-discipline now, scholars widely believe that health care hospital to hospital marketing is consumer demand as a starting point, there are plans to organize a variety of medical management activities for the health needs and interests of stakeholders (customers, known as the satisfaction o