On how to use the data to see the regional market-.docVIP

 PAGE \* MERGEFORMAT 14 On how to use the data to see the regional market? Data analysis capabilities, an area manager, one must have basic skills. Sales data through detailed and systematic analysis, not only can help them more accurate understanding of the business situation, but could also sum up the in-depth market rules or trends. In this article, we will help you learn how to use of data analysis tools to understand the operations of the regional market. Network covers over the rate of We must consider the output of a city, there is no increase in retail space, the simplest frame of reference is that by two data to judge one network covers over rate, the other is the next talk about the average output of a single shop in . Under normal circumstances, when the network covers over rate of nearly 80%, it can indicate the region’s network covers over already quite comprehensive, retail output increase was not much room; on the contrary, when the covers over rate of less than 60% or less, then shows that the network covers over the region less than the retail output potential is great. In addition, we must carefully analyze the proportion of invalid outlets account for how much. To a certain brand, for example, its presence in Shenyang, the network covers over 85% rate from a time slip to 17%. The network covers over the decline rate from poly is a direct consequence has led to the contribution rate for the city’s retail market, with three par Daqing. Low rate on retail sales network covers over the deep influence is obvious. So what exactly is the factors affecting the network covers over rate? The first is channel planning and development. Science channel planning should take full account of the different channels were able to meet consumer demand, the product is marketable within the channel, channel input and output return is reasonable, whether the different combination of channel members together, whether the covers over the different consumer grou