On how to sell and promote will not die.docVIP

 PAGE \* MERGEFORMAT 11 On how to sell and promote will not die Why Promotional become promoting die? First, the promoters erroneously narrow understanding of marketing to promote behavior led to failure. Many industry practitioners in understanding the term marketing, they often will simply be understood as ‘lower prices’, ‘buy gifts’, ‘bundling promotions’, all of the promotional opportunities for all of the way around such a theme. Is the concept of promotion is only limited to do? Clearly this is not true. But if we just think of this, all of the promotion is only N times repetition, businesses, and consumers have no passion and interest in, promotions can only be reduced to ‘promote death’. In fact, long before the older generation have long been the industry’s promotional strategy will be a detailed study and classification, sum up down roughly divided into the following eight: 1. For free promotion: refers to the target customer does not charge any fees as a promotional tool. It includes two forms: A, free bonus - a ‘reward package’ main. For example: buy a big bottle of liquor products gift bottle, washing powder often used ‘plus the amount of not to raise fares’ and so on. B, free trial - with ‘free sample’ main. For example: paper towels, shampoo and other frequently used street trial release. 2. Favors Promotion: refers to the target customers to purchase products, a kind of preferential treatment given to a promotional tool. For example: Liquor in the sales season, usually adopt a ‘buy two get one free’ form. 3. Discount Promotion: refers to the target customers to buy products, given the price discounts of different forms of promotions. For example: cosmetics industry usually adopt the form of promotional discounts. 4. Competition Promotion: refers to the use of people’s Yoshikatsu and curious psychology, through the organization of interesting and intellectual nature of competition, to attract target customers to participate in a promoti