On how to select ads for Enterprise.docVIP

 PAGE \* MERGEFORMAT 16 On how to select ads for Enterprise Looking at the past six months the domestic daily chemical industry, daily chemical enterprises as advertising spokesperson sought after star in no way slow down the warm, popular star united to build ‘star brand’ is a colorful spectacle indeed, POINT spell. Well-known artists from Taiwan’s small-S (Xu Xi Di) led endorsement of the Chhnang shampoo ads, to the domestic well-known movie star Jackie Chan, Jet Li, Chen Tao-ming have as overlord, Softto, Yunnan Hong Kangwang efficacy shampoo a new generation of image ambassadors, and then to the glamorous Hao us into a ‘natural country, the beautiful temple of’ being the natural church picture, followed by another beautiful woman Huang contains true inner feelings, the Shiseido brand Yau Lai plot vividly deductive, penetrating. With the Japanese market, the high homogeneity of the competitive environment has worsened, the importance of advertising has become increasingly important, including ads for the weight of a natural right to speak can not be belittled. In the baptism of suffering from all kinds of day your ads, apart from exposure to similar tragic day is now the market’s brand of race war, Japan-based companies how to effectively choose the advertising spokesman, will become more important. What is the ad spokesperson Advertising spokesperson, also known as brand image endorsement, usually interpreted as endorsement of ways to convey the image of the brand’s unique, distinctive personality idea to make our products to the target consumer group to establish a connection, smooth entry into the consumer’s life and vision, to achieve with soul deep communication and to establish some kind of an impression in their minds and status, so that the brand into a meaningful codes with additional value. Through certain media or vector for access to the target audience, resulting in clouds market the brand to establish and create a personalized brand image.