On how to promote P amp;amp; Gs cheer-.docVIP

 PAGE \* MERGEFORMAT 6 On how to promote P amp;amp; G’s cheer? Read the ‘‘2002 World Executive Digest 12-year case study’ how to promote P amp;amp; G’s cheer? ‘A text (the original case and see appendix), it is for the authors propose the traditional marketing methods combined with the Internet marketing ideas applause. However, a careful reading of the case and the author of the article, the authors propose that there are several aspects of the program is open to question. Related issues will now be sorted out and make their own marketing programs, and we wish to explore. 1, P amp;amp; G’s cost of sales First, let us look at several options to consider seth promotional costs and increase sales: 1 postage cost: 0.75 U.S. dollars / box, is expected to increase sales: 200,000 boxes; 2, on the cost of packaging cost: 1.30 U.S. dollars / box, expected to increase sales: 500000 Box; 3, tied to the cost of packaging fee: 2.20 USD / box, is expected to increase sales: 750000 Box; 4, with the cost of product delivery fee: 0.25 USD / box, is expected to increase sales: 600000 Box; 5, Internet marketing, there is no ready-made model. Good input and output projections. Second, let’s look at the program submitted by the author in the cost involved. Since local conditions vary, and I only original cost of the program may involve several aspects listed, we can draw with seth’s proposal to make a comparison. 1, flash e-mail production costs and labor costs; 2, card production costs, although is a card, but each is different because of their (each card numbers of non-repetition), so the card should be a corresponding increase in production costs. 3, the costs associated with the establishment of Redemption. First, there must be someone responsible, and therefore relates to staff salaries. Second, to have a computer (To all the networking, in order to achieve the same number can not be renewed gift purposes) and other office supplies, but also part of the cost incre