Packaging design of the three disciplines Eight Points for Attention.docVIP

 PAGE \* MERGEFORMAT 10 Packaging design of the three disciplines Eight Points for Attention Consumers are interested in buying from a final decision to purchase and post-purchase feelings of the whole process, mixed with a series of complex mental activity. In which the consumer is susceptible to external causal factors to stimulate, induce, lead to impulse buying, but also means that soon changed his mind. Why buy such a purchaser, rather than that? In addition to advertising, price and other factors, the packaging is also very important factor. Successful packaging design not only quickly grasp the consumer’s attention, but also makes sense to packaging of products, including quality, grade, shape tastes and so on, resulting in an immediate impulse to buy. Fuk Loi integrated 10 years of operational experience and exploration, combined with a number of successful cases: such as the East A Hailong plastic, stone fruit Wellcome drug tablet, in the gold gold moon cakes, Lu state vehicle maintenance, Nanjie face, Imperial Food Park Food, Bristol biogenic tea, sleep tea, etc. Bailing. Packaging Design summed up the ‘Three Rules of Discipline, Eight Points for Attention’, and encourage one another. Three Rules of Discipline Discipline 1: All to policy-oriented: Packaging design at the beginning must first figure out the marketing strategy From EMKT. what is! If this is a new brand, then pass to be considered a good brand selling proposition and brand transfer issues. If it is an old brand new product, they should think a good brand of continuity, in short, according to product innovation, to follow, upgrade strategies, to develop design direction. Analyze specific issues, strategic thinking, in order to have a good start. In 2003, the blessing to serve the East A donkey-hide gelatin group re-positioning of the enterprise to adjust to: China’s first nourishing brand, start from a female tonic to full tonic strategic shift. Strategic expansion of the role of ca