Packaging design to enhance the core competitiveness of the brand.docVIP

 PAGE \* MERGEFORMAT 12 Packaging design to enhance the core competitiveness of the brand Printing company to go first to design packaging, mass production, the latter to do marketing, promotion is the worst From EMKT.; no overall, serialization ideas, based on characteristics of each single product design packaging, and then separately Marketing is the single items Zhongce; a strategic guidance to the overall brand concept in the enterprise within the framework of a single series to consider packaging design, consider the overall Marketing This is the best way! Pharmaceutical industry is a highly competitive industry, with the constant improvement of national drug legislation, industry regulation efforts have been strengthened, increasing the degree of product homogeneity, market competition has become intense, how to enhance the core competitiveness of enterprises and brand, become the company’s most concerned about the topic. Accompanied by rising costs and downward pressure on drug prices, medical reform the New Deal facing the opportunities and risks, enterprises in terms of scale and profit on the lack of coordination, and the development of the bottleneck is increasingly obvious. Operating under increasing pressure, many companies have begun looking for a breakthrough, four Xunyiwenyao a simple, easy-to-part been neglected by most businesses - improving the image of the product packaging and design innovation. Packaging is the most direct and effective advertising vehicle There have been designers complaining: ‘Companies that do not attach importance to the leadership of the design, never let us have participated in marketing, product strategy meetings, usually only to us as artists to use. ‘Indeed, today most of the top pharmaceutical companies focus only on the production, sale, while ignoring the design cycle. Many businesses get a new drug number, they do not consider how to plan the first image of product packaging, but free to design hastily l