Packaging- the silent salesman.docVIP

 PAGE \* MERGEFORMAT 11 Packaging: the silent salesman Goods packed in a modern market position and marketing activities have become increasingly impressive. In marketing circles, some scholars Package (Package) known as the 4P marketing mix in parallel with the first 5 P; in marketing practice, the enterprises use hundreds of thousands of packaged goods dress was colorful and offers endless. The world’s largest chemical companies - DuPont company’s marketing staff through careful market research, invented the famous DuPont’s Law: that 63% of consumers is based on product packaging and decoration to make a purchase decision-making; to the supermarket to shop housewives, because of fine sulfur attractive packaging and equipment, the purchases are usually more than they originally wanted to buy out the number of 45%. As can be seen, packaging is the face and clothing goods, which as a commodity, the ‘first impression’ to enter the consumer’s eye, hitting consumers to buy or not, the psychological balance. (A) is an undeniable fact - a heavy price, high tuition In the past, Chinese enterprises not pay enough attention to the packaging, packaging technology, backward, and each of the losses caused to the country tens of billions of dollars. China Packaging Technology Association, according to statistics, China’s annual economic impact due to poor packaging losses of 150 billion yuan, of which 70% are caused by the transport packaging. Such as cement broken package rate of 15% to 20%, annual loss of 3 million tons; glass breakage average of 20%, annual loss of up to 450 million yuan. According to the statistics of foreign trade sector, export packaging because of backwardness, the country each year by at least 10% of foreign exchange earnings. In the domestic and international marketing of ‘quality first-class, second-class packaging, third-class price’ of painful lessons in the list goes on. Case I: China’s traditional export products - 18 Lotus tea, due to pa