Point of sale terminals 9000 Theory.doc

 PAGE \* MERGEFORMAT 12 Point of sale terminals ‘9000’ Theory Terminal market is the most end of the sales channels. Nexus terminal market bears a heavy responsibility. Bearing on the so-called, that is, the joint manufacturers, wholesalers; is the second line to consumers under the so-called Kai. Some manufacturers in the marketing activities of the errors fall into one of the ads exaggerated the role of driving the market, ignoring the terminal building. In today’s market, many companies learned the lessons of defeat, began to change in marketing strategy from the focus on advertising promotions, turned to the promotion of good channels, strive to improve the retail-store merchandise Distribution rates and the creation of market share. By now, DVD terminal battle intensified, the access terminal also grasp the initiative in the market. However, the run-off terminals, the most important thing is solid ‘intensive, both soft and hard’. Similar products of a brand’s position is reflected by the market share, while the share of another first in the presence of the terminal degree, or Distribution rate. How to improve objective and reasonable Distribution rates, the construction and expansion of the terminal hardware is key; Promoters skills attitude and shopping guide for consumers to purchase on-site impact is also important. Mighty force: full participation in Salespeople sell their products not only their own work. To some extent, all employees within the company should be involved in the sale come. Enterprise sales require co-ordination between various departments. No other departmental co-ordination, even the best sales staff and customers can not establish a long-term relationship. Enterprise is a system, the development of enterprises depends on the system, the coordination of all aspects of a good run, if a part of a problem to other areas will be affected and may even lead to paralysis of the entire system. Sales departments, as a part of this system