Popularity of flat-panel TV into the era of the rural.doc

 PAGE \* MERGEFORMAT 3 Popularity of flat-panel TV into the era of the rural “At present, Skyworth has been halted and CRT TV (that is, CRT TV, LCD rural market, LED and other flat-panel TVs accounted for more than 99% have been achieved.” Recently, in the first quarter of 2011 economic performance of China’s electronic information industry conference cum-TV industry research gap, Skyworth Group China Senior Executive Vice President Liu Yaoping marketing headquarters in accept ““ China Enterprise Newsgt;gt; interview, said, flat-panel TVs has entered the era of the rural popular. Advice from Orville’s market monitoring data show: the first quarter of 2011, the scale of domestic retail sales reached 10.46 million color TV sets, down 5.2%, retail sales of 39.4 billion, down 8.2%, China’s color TV industry again after a lapse of two years quarterly measure of the amount of Qi or there situation. However, Orville consulting the monitoring data show: the first quarter of this year, domestic color TV brands continue to be a significant 81% market share ahead of the foreign brands. In this regard, Orville consulting analyst Peng Jianfeng said black, with the home appliances Huimin policy of actively promoting the improvement of rural income, rural market size flat panel TV sales increased rapidly as the absolute growth in domestic brand share of motivation. Liu Yaoping also believes that countries in the “home appliances” policy design, was carried out on flat-panel TV to rural areas to encourage and optimize the boot, including the countryside setting TV limits, standards, subsidies, rural areas are conducive to sales of flat-panel TVs. However, starting in 2010, Samsung, Sharp, LG home appliances to the countryside policies of increased investment, but the number of successful product positioning and price can not with the domestic brands, also caused the foreign-funded enterprises in the short term not yet been harvested in the rural market. Wen Jianping