Positioning marketing - either accurate or the accidental.doc

 PAGE \* MERGEFORMAT 10 Positioning marketing - either accurate or the accidental (In the new marketing era, the cost of entry into the consumer mind gradually increasing, revenue is getting smaller and smaller, confined to find a location positioning method has been very difficult to Cou-efficient! We need new thinking, to examine the location ... ...) The new marketing era occurred in six changes: with scattered to the systematic technical and innovative marketing, creative marketing strategy for change; to product-centric marketing to brand-centric brand marketing change; to price competition-oriented marketing to in order to incentive system for the entire value chain of marketing change; to snatch the main channel and end-channel marketing partnership building to the depth-based marketing system change; advertising, promotion as a primary means to integrate the communications-oriented marketing to the marketing shift ; to plan, implement, control, feedback-based marketing management toward management by objectives, situation management, knowledge management, leadership and a series of changes. These changes will bring about profound changes to the enterprise, the new marketing age, the cost of entry into the consumer mentality is gradually increasing, revenue is getting smaller and smaller, confined to find a location positioning method has been very difficult to Cou-efficient! Too much information so that consumers do not know what the natural right to resist advertising messages so that many manufacturers caught in the vicious cycle of increased advertising, we need new thinking, to examine the positioning, is not only the corporate decision-making and leadership, but also not only remain in the marketing department, but also deep into all sectors of business. - Only in the minds of consumers to shape an image of the practice, the effect is limited more and more! The reason is that almost all companies are doing targeted marketing, but doing differen