Positioning first strategy in the post.doc

 PAGE \* MERGEFORMAT 15 Positioning first strategy in the post Positioning concept In 1969, Al Ries and Jack #8226; #8226; Trout in the American “lt;ad Times” “and” “Industrial Marketinggt;gt; published a series of articles, the first time” positioning “concept. They believe that the face of a communication and products over an increasing homogenization of the era, to win consumers, businesses need to make their products unique, in a unique position to form the minds of consumers. “Positioning is how the minds of the expected unique customers.” “positioning a product from the beginning. It may be a commodity product, a service, an institution or even a person, perhaps your own. However, positioning is not your product to do. positioned to do your prospective customers thing. In other words, you have to expect the minds of customers to the product positioning. So, this concept is called ‘product positioning’ is correct, if you do like the product itself. “ Can be understood, location is to the mind of consumers (or called the mind, there are your business (products, brands, service location, but this location is not where you insert the minds of consumers, but by your enterprise ( products, brands and services that provide value to consumers and consumer demand (or potential demand and get closer together. More precisely, the positioning is the choice of consumers, companies are doing is going to tap consumers mind the difference between the position, and then to fit related to positioning. Magic Number 7 #8226; George Miller (George Armitage Miller, American psychologists, is based on information processing-based pioneer of cognitive psychology, .1956, George Miller, a research report published #8226; lt;lt;magic number 7 + / -2, our information processing The limitationsgt;gt;, in his mind a great deal of experimental study of consumers found the famous “7 rule” - extremely limited human mind can only remember a limited information, it is usually clas