Positioning theory do indeed vanish-.doc

 PAGE \* MERGEFORMAT 20 Positioning theory do indeed vanish? In the media recently, we saw a Wen Tao, ZHANG Bao-jun, Mr. 2 hot articles - ‘brand positioning theory is dying! ‘. Really touch ‘head’ frightens. Positioning, like a young man is being arena jump and suddenly someone ran to tell him ‘you are dying’, young man hear, it must be terribly surprised. Later, may be fascinating stats, if he is a bit philosophical accomplishment, he will probably smile, said, who is not dying it, a person’s life down, not that doomed path of no return a death do? But people say, I will look inquired about the cut, and then, analyzed the current situation of young men. Robust young man patted the chest, and a look of blank ... ... Of course, the two authors of articles have been non-philosophical propositions, but rather tells us that positioning theory, deadline approaching, we must come to an end of life. So, let us recall the location of the life course: Phase I: Lu Xiao-he was sharp angle ‘Positioning’ word, the earliest embryonic stage in 1969, the United States ‘trade marketing management’ magazine, a Trout in the above published a ‘Positioning: the homogenization of the market break out of the Road’ articles, at the time calm. The second stage: an affair, to In 1972, Trout and Ries for the ‘Advertising Age’ has written entitled ‘Positioning Time’ series of articles has begun to attract widespread attention. Phase III: Spring is always flowered In 1981, Trout and Ries launch of ‘positioning’ a book caused a tremendous sensation in the U.S. business community since then has brought the world marketing concept upside down. Phase IV: Lotus flowers in different kind red In 1996, Trout and Rui Wei Jin joined hands to launch ‘new position’, is known as location theory, to refresh the. It can be seen, positioning theory is evolving with the times. Of course, now referred to in the path of life, but its main line, in fact, since the position put forward the concept o