Positioning master Reess advice.doc

 PAGE \* MERGEFORMAT 6 Positioning master Rees’s advice In early June, I went to see the AI #8203;#8203;Rees, specifically with the positioning of the lt;lt; gt;gt;, this tall, lean back slightly bent old man in the book, I signed the sentence: All the best, next to his daughter Laura Rees, who inherited the mantle of his father’s, told me that the impact of positioning on her marriage still retains the Reece surname, attracted her husband dissatisfaction. Ai #8226; Reese, the father of the positioning positioning lt;lt; gt;gt; book author, but he was on the card but not printed on “Positioning” (positioning, but it printed a word “Focusing” (Focus Rees and his contribution to the positioning of the minds of many managers who have become the brand of the Bible is the most critical, positioning may be very few after 30 years honing the spread of the Internet the moment there is no failure, but even more the power of theory. Reece in recent years, some Chinese brands given attention, such as Lenovo, Chery Tao of the Chinese enterprises and Chinese brand positioning, Rees given a lot of reminded bluntly. First of all, embrace the theory of A, wary of J theory. J theory is Japan (Japanese model, Reese J theory hated, so he talked about a lot of negative cases are Japanese companies. A theory is America (USA) mode. A Theory of the core is more narrow as possible, on behalf of Case Dell, Intel, Microsoft J core of the theory is “the more the better wide” on behalf of the case is Fujitsu. from a profitability point of view, Fujitsu lags far behind Dell, Intel, Microsoft. Many Chinese enterprises are pseudo-positioning, they are not good at focusing. Changhong was the largest TV maker, and later diversified to do refrigerators, air conditioners, IT products. Chunlan is the largest manufacturer of air conditioning, and later turned to manufacturing motorcycles, heavy automobile, of TCL is also what to do, the Yunnanbaiyao began to expand to do toothpaste thes