Premier Wen and the Chinese enterprises to give users chat Inspiration.docVIP

 PAGE \* MERGEFORMAT 6 Premier Wen and the Chinese enterprises to give users chat Inspiration February 28, 2009, we, Chinese Premier Wen Jiabao beyond the regular, bold innovation, and for the first time into the network and the Chinese government Xinhua live room, with the global Internet users carried out a two-hour, without any intention of blocking the exchange chat For hundreds of millions of Internet users at home and abroad it is worth bearing in mind, and an unusual day; For the vast majority of Chinese enterprises operators, it is a worthy food for thought and inspiration one day. Revelation 1: Premier Wen Jiabao of innovation and marketing of Chinese enterprises Premier Wen Jiabao’s first time I broke the world’s Internet users to practice and chat, not only broke the Government’s consistent style, but also to make a bold move to chat directly with the netizens, we can say that this move was a bold innovation. Premier Wen innovation, tells us the Chinese companies marketing a reason - dare to break the routine. Under the influence of the financial crisis, China’s enterprise managers most of the initiatives is the lack of marketing action. However, this time simply shows the importance of marketing. Because China’s largest enterprises and operators of the soft tendon is marketing, marketing the vast majority of Chinese enterprises are too conservative, are not innovative. Premier Wen Jiabao This innovative move, the operators tell us that Chinese enterprises must change the concept of marketing and brand strategy, we must dare to break the routine, bold innovation, not to stay in the manufacture of the marketing concept of selling products where there is no feature or promote differentiation and positioning. Marketing is a continuous innovation process. If China were really from a business marketing perspective, a good grasp of mental cognitive resources to consumers the advantages of an innovative way to carry out marketing, believe that the Chi