Press speculation - first in the world for eye.doc

 PAGE \* MERGEFORMAT 6 Press speculation - first in the world for ‘eye’ The creation of high value-conscious events and triggered a large number of media reports of continuing access to the public’s ‘eye focusing, eye’, as good as the best strategy to enhance brand awareness. Vantage all the shareholders out of business in the first layer in Chinese enterprises set up with international standards of corporate governance structure of the event, ‘Southern Weekend’ and other authoritative media, rave reviews, and greatly enhanced the Vantage brand influence. Prior to 2001, GUIDEC excellent brand name and pre-empt the spread makes it deep-rooted belief that ‘Pocket PC = GUIDEC’, when you buy a business with the Pocket PC will only be associated with GUIDEC, in August 2000, celebrities in order to cut prices impact GUIDEC triggered the wave-media reported that the Consumer This conscious of the business functions of the Pocket PC in addition GUIDEC In fact, outside the famous brands will be produced, while the previous GUIDEC excellent brand name coupled with intensive advertising campaign Let the business community to buy GUIDEC handheld computer tends to associate the GUIDEC. Celebrity is not a one-time price-cutting but the wave after wave of dazzle consumers, lower prices every time there is a theme with the attention and convey the brand’s competitive advantage. The first wave, in August 2000, celebrities will be one that even the pen down to 1,600 yuan Wang, celebrities PDA328A fell 600 yuan, is the price of similar products GUIDEC 1 / 3; GUIDEC quickly to respond to the implementation of ‘A Plan ‘, announced that the mainstream prices down 35%, the original price of 2,000 yuan or more rapid decline in PDA as 1,000 yuan. With great interest the media reported the incident, and deeply explore the reasons for lower prices, economists, marketing experts, have reached for comment. Ji Ji had suddenly become famous not only obscure celebrities, more importantly,