Prices control the market of the bridle.docVIP

 PAGE \* MERGEFORMAT 13 Prices control the market of the bridle Enterprises in the fierce market competition survive and develop, we must vigorously promote their products, so that product value through a certain price in the market can be achieved. Price is the most important marketing activities of marketing variables. Therefore, the corporate pricing strategy choice and use of a direct impact on business goals. Enterprise pricing strategy, including pricing strategies and price adjustment policies. First, the company’s pricing strategy Competitive pricing is a means, is that the enterprises to effectively capture the market, continuing to maintain a reasonable level of profitability of the important measures. Many factors affect pricing, therefore, a lot of pricing methods. Based on the author’s successful experience of Chinese and foreign enterprises summarizes the three kinds of corporate pricing strategy: prestige pricing strategy, flexible pricing strategy, a unified pricing strategy. Prestige pricing strategy Prestige pricing strategy is a form of psychological pricing strategy, it is mainly the help of companies or products in the consumer’s good reputation or fame to develop both their products to maximize profits can be customer gladly accepted price. In the highly competitive market economy conditions, the rational use of this pricing strategy, will give enterprises a good value for money. ‘Determined by the prestige of high-priced to high-priced Yang prestige’ is the basic gist of the strategy, that is a good impression in the minds of consumers or the credibility of the manufacturers produced a higher store of goods or business to develop slightly higher than competitors price. In this way, customers pay even more money, but also to make their most assured to buy products and get good service. Especially in the fake and shoddy goods more cases, customers pay more attention to the choice of the manufacturer or dealer. Further, a high reputati