Prices was rampant and liquor industry a collective Hurricane.doc

 PAGE \* MERGEFORMAT 8 Prices was rampant and liquor industry a collective Hurricane The past two years, with Maotai, Wuliangye prices again on the Young, the entire liquor industry has staged a drama out of the collective prices of the industry, when the 50-year return period storm in the vast land of illegal activities and when a society as a whole as new products prices, liquor industry has also seized the opportunity to advantage of the opportunity to enhance their price. So, for the price increases that we should know about? How kind of price but also in upgrading to ensure the market continued on the Young? First, successful companies to raise prices (or brand) level and up their marketing ability to control the market can stand the market test. Many brands did not follow the trend of prices for their brands to do a detailed market research, there is no dealer visits, access to consumers, even after its price rise did not take some countermeasures can be said to be a blind prices. Others, a price rise following the price increase itself is a passive response, then how to ensure that prices success? 1, firm confidence. Whether new products or old products, but also whether a new market or a mature market, once the decision to make price increases necessary to establish a firm confidence, lack of confidence of manufacturers and distributors can easily shake the confidence in the market, eventually leading to price hikes let the matter rest returned to the market, causing injury; 2, do plenty of market research. Should be concerned about consumer reaction and good response time of the coping strategies emerged, distributor Yaogen explain the reasons for prices to distributors, as well as bring good news; 3, strictly controls the price system. Construction of the new price rise after the price system to be scrupulously carried out, to ensure that all aspects of the profit distribution has improved over price rises, rather than decrease. Many brand price