Preheat the market- Do not underestimate POP.doc

 PAGE \* MERGEFORMAT 3 Preheat the market: Do not underestimate POP New listing, theme display essential. More and more manufacturers starting to focus on the theme on display, even in the product design stage, this issue has been taken into account, its importance can be imagined. However, enterprises may not have imagined that orchestrated the theme of display, it may be because POP dislocation, all put the empty gun. ‘The most basic of the most important’. A lot of counters in the store can often be seen as shown in the information business POP out of date, irrelevant, a lack of professional degrees. POP is to sell products to customers when selling advertising. Eye-catching, simple and straightforward POP is not talking sales consultant to help the huge sales. There are the following: 1. To attract customers into the store POP: posted outside the terminal Brand Story / New shelves / end of the quarter clearance and other POP, to alleviate the psychological pressure of the customers into the store, with signs, banners, banners and other promotional means , which can effectively increase the rate into the store. 2. New POP: New priority display, POP writing manufacturer / Name / Logo / price, selling highlighting, writing concise, the overall effect of eye-catching comfort, intention is clear, will significantly improve sales and customer price. 3. Customer benefits point of POP: the peak passenger flow period, sales staff, even ‘take a wait two to take care of 3’ is also too busy to. With the POP display products selling points, may be appropriate to ease the selling pressure. If POP write a ‘simple is not simple’, ‘ranks first week sales’. 4. Recommended POP: inventory is too large, POP marked ‘manager recommended’; sales are sluggish need to adjust the display position, POP point of customer benefits could be marked; are down to the end of a single, POP is marked with ‘popular, restriction of a’. 5. With a price of POP: the low-end customers to adap