Product Breakthrough- Planning and Executive Power.doc

 PAGE \* MERGEFORMAT 5 Product Breakthrough: Planning and Executive Power Ages of the market economy has led to a serious surplus of increasing competition in the face of a large number of medical health care products convergence and terminal feature is similar to their own product to Breakthrough, survive, we must first integrate resources, optimizing the concept, Enhancing internal strength, grasp the opportunity. Among these, the author believes that product-specific marketing around the edge of the planning and implementation of force is the key to the product’s survival. Force is planning to give a specific product feature or form given the spirit of the soul, let the emotional element of the unique products in the competition could be extended out of their own ideas and selling points. And in which differentiation strategy is the foundation. According to Young amp;amp; Rubicam companies from 33 countries of the 13000 brand from the 35 areas assessed, the results convincing explanation: the establishment of a strong product differentiation plays a pivotal role. The failure of the product a different degree of respect in the beginning lost. Therefore, the product positioning of the difference is considered an important engine of brand development, loss of diversity will lose vitality. General on one of the new products, the planning staff on the advantages and disadvantages of the products can often offer some, though not systematic, but it truly valuable improvement or innovative ideas. Then, using the appropriate method of evaluation system for analysis and comparison of a variety of ideas, will be best conceived the idea of the market chosen, and the product from the consumer’s point of view a detailed description of the concept, such as the name of the product concept, functional use, the shape characteristics, prices and consumer interests; and a new product concept testing, to be tested to confirm market acceptance of new product concepts, and furt