Product diversification the future direction of Chinas beer-.docVIP

 PAGE \* MERGEFORMAT 11 Product diversification the future direction of China’s beer? Changes in market conditions for the development of beer products, the market demand for diversified With the consumption level and consumption levels, rising consumer demand tends to become increasingly personalized, diversified, the more the existing single product can no longer be able to meet the consumer’s needs, the new demand in emerging markets, in order to enterprises with market opportunities. Same time, as market competition intensifies, companies are increasingly the focus of competition-to-end consumers, ‘consumer-centric’, ‘customer first’ from the slogans gradually into action, businesses are increasingly concerned about consumer demand for change and meet consumer demand through the production of personalized products to satisfy consumer demand of consumers to attract more consumers to obtain a lasting loyalty of consumers. In recent years, beer consumption trend of personalization has created diverse market demand, promote the diversification of the pace of enterprise products such as beer, beer products on the market, more and more varieties of beer from the previous single light beer to the current of pure draft beer , non-alcoholic beer, wheat beer, porter, dry beer, as well as with nutrition, health, the role of fruity beer, aloe beer, bitter beer, chrysanthemum beer, etc., out of the package installed from a 640 ML bottle development of 500ML, 480ML and 350ML bottles cans loaded mainly with plastic flow packing boxes, cartons, and film-based packaging. The continual emergence of new beer products not only satisfy consumer demand, enhance and enrich the lives of consumers, and many beer companies rely on their technological advantages, according to market demand, developed ingenious new products and to market and quickly transformed into a certain size, and become a new competitive advantage and corporate profit growth, such as the Pearl River Beer Grou