Product Pricing- to give you a different feeling!.doc

 PAGE \* MERGEFORMAT 15 Product Pricing: to give you a different feeling! Price seems to lie in between merchants and consumers a wall, the wall directly affect the level of docking and exchanges between the two sides. Makers how high the wall should be built in order to not only ensure that their earnings are not infringed, but also enable consumers to willingly cross-walls, and manufacturers hand it? Price not build the wall patted his head talking about 1 meter to 1 meter base, build 3 m on 3 meters so simple. Is necessary to formulate a reasonable price, first of all, to understand the product’s target market size, capacity, degree of economic boom, consumption structure and level of consumer demand, consumer economy, per capita purchasing power, people can freely dispose of funds, and competitive structure, competition intensity, the price of competing products; Secondly, we must analyze their own competitive position in the market, brand influence, in which the life cycle of products, and consumer awareness of this product, acceptable reliability and price elasticity of demand ; and finally, by differentiating between product attributes, product life cycle and market position in itself and to identify the target market, the average price curve, the price curve means that the market, consumers are generally willing to accept the price of the benchmark. From the product attributes of view, different attributes of products, contain or convey the value of different perceptual experience to consumers is different, pricing naturally different. For example, Rolls-Royce on behalf of the noble, elegant, Qi Yu uncommon, is designed for market segments in the tip of the pyramid people enjoy, and for ordinary consumers and the luxury of a stand, and. Such users a lower price elasticity of demand for the product, the price naturally be monarchs of the sky of. As another example, five-star hotel in the presidential suite, only a very small market segments of consume