Product second terminal building of an implementation strategy.docVIP

 PAGE \* MERGEFORMAT 9 Product second terminal building of an implementation strategy 1, the second terminal interpretation Terminal: Generalized means customers have access to the enterprise product information space and place. First terminal: Professional marketing of such products retail stores, supermarkets, a street and other places. 2nd Terminal: In addition to professional sales we are talking about a place outside of such products, consumers have access to our product information sites and locations. As a first terminal end sales paid off, in the final sales contract have a vital role. While the second terminal as a product information to consumers to stimulate consumers to buy the role of intentions, but also has its unique role, it is sometimes more than conventional television, newspaper, outdoor and other forms of propaganda to highlight the multi. Customers are now a variety of conventional forms of advertising, the proliferation of life, more and more advertising ‘ignore’. The second terminal concept Bishijiuxu to take a subtle approach to the situation and, in the consumer unconsciously, their passing product information, promotional information, and corporate information. 2, the second terminal analysis of For the second goal of the choice of the terminal building is very important to be aimless. To a consumer’s perspective as a starting point to local consumption patterns as the basis. Make it clear we choose basis, and consider the point of view: 1) The local-based consumption patterns, what? 2) The local mainstream forms of consumption that? 3) whether the characteristics of local consumption patterns? 4) The local populations with different characteristics to consumer preferences for characteristics of that? For mass consumption areas: large-scale commercial super, star hotels, bars, disco, KTY room, etc. Featured Consumer Place: Cafe, Tea House, restaurants, senior fitness club, bowling alley, squash hall, golf Hall The goal o