Products How to participate in the competition-.docVIP

 PAGE \* MERGEFORMAT 22 Products How to participate in the competition? 15 years ago, I left the University of the podium, holding several ‘Kotler’ Start were removed from the SME being done about ten years’ planning department manager ‘or planning director, made about 5 years’ marketing consultants ‘, business planning or in person no less than one hundred kinds of products, mainly otc drugs, health care products, dairy products, snack foods, wine, there are industrial raw materials, industrial machinery. To sum up, the experience of the more than 100 kinds of products have four major winners in common: 1. Product concept is not deliberately seeking ‘sensational effects’, ‘language does not die endlessly amazing,’ Believe it or not, reflect their own values, so that target customers ‘value’ on the line; name is not deliberately seeking care for the flashy, unconventional, enabling consumers to understand their own value of the line; products from the performance to cost level, not the pursuit of whether it is the industry’s most competitive, and not engage in ‘technology-driven’’benchmark competitive’, only to meet the objectives of the pursuit of consumer buying behavior; , Bean-like yogurt plus Bifidobacterium called ‘two-pronged milk’, the first wine called ‘Shahe special song’, artificial nutrition-based nutritional foundation to do instead of parasites cultivated Cordyceps is called ‘winter grass’ and ‘summer grass’; 2. Majority of the costs very little to promote as many as Yierbaiwan, ranging from hundreds of thousands, and some need to ‘空手套白狼 ‘ to be successful; 3. Priority to profit, not the pursuit of market share. Most of these products does not develop into the ultimate ‘industry market share of the first’, ‘industry-leading brands’, but the profit margins of these products have been far higher than any peer businesses, industries and enterprises in the same input-output ratio varies from several times as many as a hundred times higher; in o