Promotion is a home appliance brand strategy marketing can not be neglected part of it- Do not disordered do not go with the flow.doc

Promotion is a home appliance brand strategy marketing can not be neglected part of it: Do not disordered do not go with the flow 1, when promoting a lack of suspense Appliance industry promotional gradually become no suspense at all. There is no suspense, no because of no avail, because the promotion has become a home appliance brand in the overall strategy of the business efficiency an integral part of, as a part of the face of consumers; do not promote going to die Mody? Of course, maybe not, but does not promote that is not entirely marketing is irresponsible to consumers, why not promote? No promotion, consumers can easily put a stick you are killed, and 51 such a long holiday, brand-name products it through the long off-season after the Spring Festival, you do not promote how do you sell? In addition, consumers are not easy to wait until 51 ‘season’, to know the so-called ‘peak season’ on the one hand because the availability of consumers to buy things, and the second is that consumers want to buy a more affordable product than usual prices, affordable , which can be cut prices, which can be donated gifts, can definitely discount discount, etc., that consumers want to engage in brand marketing, consumer spending in a specific period of strong demand for the promotion. The lack of suspense appliance brand promotions, only promotions for the show in different ways. We see that side too much smoke machine brand has been considered possible, but in the Guangdong market, all the stores in Guangzhou, which is 8.5 fold year-round, never the same, that is, since the party was too into the Guangzhou market with its promotion on Ju years, is nothing mysterious; in 51, National Day, New Year’s Day and so on during the holiday season, but is based on the discount gifts gifts, or products bundled offers. Bundled offers kitchen appliances has also become the core of promotional content, SHUAIKANG, Vantage, Omori, square too, and so the brand, regardless of well-known