Promotion in a few questions worth pondering.doc

Promotion in a few questions worth pondering At present, China’s beer company promotional activities and their management, but also more to stay in the ‘skills and operational’ level. Promotional rarely rise to deep reflection on the level of corporate strategy. If we look at corporate marketing strategy beer company promotional activities, can help us create a system of scientific thinking and decision-making capacity. A, promotions at the strategic level of thinking Promotion at the strategic level of thinking, we should start to reflect on the following three aspects. amp;quot;1amp;quot;, the performance of promotional activities at the strategic level, targeting This is the strategic marketing at the enterprise level, the performance of the core issues. It is all want to be a long-established enterprises must figure out the problem. In this regard, we are in the above ‘Part IV: upgraded promotions (Senior Promotions)’ has been discussed, there is not too much elaboration. amp;quot;2amp;quot;, promotional activities and trade environment adaptation We think the environmental situation in the industry, companies can accurately grasp the bit in which potential, stage of development, competition pattern, and enterprise in this environment, the strengths, weaknesses, opportunities, threats. To correctly guide the company’s promotional activities. (1), the industry leader in multi-use nature of the promotion strategy guide, so that on the one hand, to consolidate its leadership position, brand and other competitive advantages of more intensive; the other hand, followers of the industry to suppress. (2), while the industry a large number of followers, many choose to follow the nature of the promotion strategy, so that can preserve the strength, and gradually grow; and also avoid the introduction of the promotion to the more complex situation of difficult to control. (3), while the industry challenger, multi-select is offensive marketing strategies, leading