Promotion innovation where the points-.doc

Promotion innovation where the points? Road shows, packages, coupon redemption schemes, buying gifts, sweepstakes, loyalty, special ... ... Promotion Week Week of small and large promotional month and yes, it would be crazy holiday promotions But the road to promote it further and further did not match faltering Consumer promotions indifference, what are promotional prices indiscriminately engage in Enterprises face the promotion confused, do not promote the sad, sad on the promotion Forms tend to the same, the cost getting higher and higher, the effect is getting worse ... ... Promotion as a marketing system, an important part, primarily consumer-oriented delivery of products, services, brand information, to enable consumers to the enterprise’s products (services) interested in goodwill and trust, and to achieve communication and interaction, to promote the purchase and consumption, the formation of satisfaction and brand loyalty, but based on the current ‘channel of winning, decisive end’ of the marketing trends, based on product diversification and homogenization of the fierce competition, promotion of the wind becomes stronger, more and more difficult to introduce new form and content, the effect Yue Lai The more unsatisfactory, promotion into the predicament, were retired. In my view, whether from the modern marketing theory is concerned, or from the first-line Looking at the practice of marketing, promotion, as an important part of 4P marketing theory, as businesses, products, and consumers to achieve a good platform for communication and interaction, promotion essential to will continue to be the primary means of promoting products on the ground and competitive weapon! Promotions based solely on the current terminal intensified promotional easily be inundated flat, aliasing too much, not based on emotional appeal to consumers to develop an effective communications strategy, not to go up from the point of looking for innovative promotional links bri