Promotion of how to seize the fragmented customer-.doc

Promotion of how to seize the fragmented customer? Mr. Li has been distribution of instant noodles Dealer A brand instant noodles, in the township market trends well, but the city gas market has been not see color. Recently, the noodle company owner Lee has granted it a number of new varieties of high-end, Li’s disaster has: the need to do in the city can not do without high-grade surface on the market, but the urban market has been sluggish all goods shop, so I had but there is no fixed sale, how should we do? While Li’s can not do anything when they are received in a large supermarket opened in this county the news recently, after the decision to communicate with manufacturers: The supermarket opened by the enormous popularity to attract large-scale promotions, to enhance A well-known brand in the high-end surface to urge the terminal moving sale. Promotions based on customer behavior analysis program Engage in activities at the shopping center facing the majority of customers are fragmented and customers, but how to seize the fragmentation of marketing this promotion customers are the key to success and focus. The fragmented customer shopping psychology and behavior but also has the following characteristics: 1, from which the composition of the main customers? As the opening day of the supermarket choice on Sundays, so each speaker housewives, office workers, students have become major customers of the supermarket opening day of the main body, and these people are usually the major consumers of instant noodles and purchasing decision makers. 2, target customers interested in what kind of promotional form? In general, these clients are skilled in calculating, so they buy something relatively careful to ensure that they buy the right goods. Therefore, to taste before you buy, and buy gifts for all of them have a certain allure. 3, target customer’s shopping activity analysis: In the supermarket opened, the majority of customers get there is to be able to