Promotion of new product is an effective way to incremental.doc

Promotion of new product is an effective way to incremental Sales next year on how to complete the task? Incremental come from? Specific ways depending on the actual situation of enterprises, the most common way is to promote the incremental ‘new product’. How to define new product development? ‘New products’ There are three types: the first category is for the regional market in terms of the ‘new product’, that is, old products into new markets. The second category is ‘symbolic of new products’, in fact, he was not ‘new product’, but on the existing products in the packaging, specifications, demand, price, distribution channels a little adjustment, it just looks like a new product . For example, Coca-Cola drinks, and has not changed, but it has introduced new packaging to give consumers new feeling, which is symbolic of new products. The third type is the true sense of the new product. In fact, the marketing of most new products are encountered in the first category, the second category of new products, new products, very few third category. Obstruction in how to develop new products to do? The development of new products are key to the success of the resistance comes from the layers of marketing within the organization rejected. Through numerous in-depth case studies, we found that: the promotion of new products to market more often than not the root causes of the failure of many factors from outside, but from the business sales organization within the layers of veto - at all levels, from the sale of corporate headquarters to the Regional Manager and then to salesman, distributors, retailers until the second groups of providers. Because of lack of confidence in new products to market; because, compared with mature products, new products, major output of the input less; because the sales task is arduous, in order to ensure the completion of the basic sales target, no energy to take into account the development of new products in the market, so from the sale