Promotion of mutual aid among the different real estate.doc

Promotion of mutual aid among the different real estate Market competition more intense, more mature consumers, the marketing costs become increasingly high. In a large number of marketing resources are consumed, and even waste of time, how to reduce marketing costs are a lot of enterprises are devoted to studying the problem; looks rich and powerful developers are no exception. Is not every project must be independent of the promotion? Is not different developers should be fighting each other? These issues in today’s terms, the answer is no. The first case: the same of different real estate developer. In this case, if these flats are in the same city, or face a similar customer base, then it could form a joint promotion. 4 years ago we Shandong Tianye real estate services to multiple real estate over the same period, we put the model of such a joint promotion of in-depth follow. There are a variety of specific forms: 1, newspapers and other mass media delivery. A, fulllayout like the big run in the interest of business as the center, at the same time with several real estate key information, project profiles, results map, address, telephone number, etc.; B, half-time of placement and other small layout, to a project promotion of the core, occupy most of the layout piggyback other real estate brief information, the case name, location and price core information, advice and a telephone. In particular, the latter use more, because we were the main push real estate is the new Oriental Garden and therefore I basically as the real estate-based, but the other ‘was incidentally’ project has also made a very good advertising effect. 2, publicity material has also been method has been applied. 3, different projects have received on-site information and display other items. 4, show other kinds of on-site activities were collective appearance, joint promotions. Such promotional methods for the same developers, is definitely more effective, cost-effective high. The sec