Promotion of new products in mature markets.doc

Promotion of new products in mature markets The front-line staff to do a market there is a feeling: When we put a brand or a product made in the market first best-selling single brand or product, and then forward its inadequacies have always had a feeling. This is what we usually refer encountered a bottleneck in the development. The general practice is in the market to re-introduce a new brand or under the same brand new products. From a practical view of transportation to do to take the same brand manufacturers pushdown majority of new products, such as the JLF in its product launch of Fuxing series of mature wine, liquor, etc. for the ** toast series; Liuyang River in its products mature rapidly with the Jin, Liuyang River and Liuyang River Golden Century Red Sun, Liuyang River radiant series of wine the way such operations are Dengjun. The same market pushing the different brands of manufacturers is relatively small, the strength of the manufacturers requirements are relatively high, such as Procter amp;amp; Gamble shampoo market in the multi-brand strategy (Rejoice, Head amp;amp; Shoulders, Pantene, etc.), Wuliangye in the liquor market, multi-brand strategy (Drink, JLF, Liuyang River, etc.). This article focuses on mature markets like the same brand that the new product promotion issues. I believe that many companies have such a personal experience to promote new products in mature markets, such as leveraging appropriate, the flow resistance for the market will be reduced quickly that there’s money, but once allowed to grasp the direction, failed to grasp the real market demand pulse, there may be potential not to borrow, on the contrary would be a drag on the existing brand, accelerate the aging of existing products, bring harm to the market. I located the company in 2002 to promote the new product in the year once there have been a positive and negative two distinct cases (which we do currently have two major brands shipped): At one go ‘wealth’ hing 20