Promotion of efficiency out of Misunderstanding.doc

Promotion of efficiency out of Misunderstanding Perhaps out of fear of the consequences of enterprise losses, many companies are expected with the least investment for maximum output. The results I found that very few companies can realize: the company’s rapid sales increase, not only depends on the ‘promotion of efficiency’, but also on the ‘growth efficiency’, and even sometimes the reason why the performance of the two companies falls far short of is often the ‘growth efficiency’ in play a decisive role. What is ‘to promote the efficiency of’ do? Popular to say is, ‘input-output ratio’, in order to facilitate comparison I call it ‘to promote the efficiency’; What is the ‘growth efficiency’ do? Popular that it has generated sales over time the size, I would call ‘growth efficiency’. Here I will be Internet companies, for example where XX to illustrate the theory: I where Internet companies, in which the two blocks of the main business is the ‘SMS’ and ‘voice’, because of these two businesses own characteristics, just be a good description of ‘sales performance’ and ‘promotion of efficiency’ and ‘growth Efficiency ‘relationship. SP colleagues to do probably all know that the promotion of such business mainly through the media type of publicity to promote, including television, newspapers, Internet and so on. Our colleagues in the promotion department to select those who liked our products, high input-output ratio of newspapers to promote, that is, blind pursuit of ‘promotion of efficiency’. And because large circulation newspapers such as the ‘Guangzhou Daily’, ‘Southern Metropolitan News’, etc., for the same layout specifications, than any other tabloids such as ‘stage and screen’, ‘voice of the South-screen newspaper’ and so a lot of advertising more expensive , and the promotion of data from the final point of view, basically ‘Guangzhou Daily’ input-output ratio were significantly higher than ‘the stage and screen’ to be high. This promotion department tha