Promotion rivals how to deal with-.doc

Promotion rivals how to deal with? Promotion Policy taken by competitors, it should be said that very few companies not to follow up. Because follow-up is seeking death, then no follow-up is seeking death, not as positive towards it, and might be able to change from passive to active. 10 years of marketing career, and indeed seen competitors in their marketing, business calmly, without taking any response type, counterattack style promotions, and use other means to ensure that the sale is not lost. Such as Coca-Cola Company’s queer in the competitor’s market share accounts for the main strengths, not price cuts, non-promotion, but as soon as possible to take ‘the role of marketing’ approach to the closeness of consumers and buyers (consumers and buyers queer sometimes inconsistent), so that consumers continue to buy ‘Queer’ drinks; Uni a lot of promotions in the face of competition policy, as the company product line is very long, the original is more of the introduction of some new products (series), Tathagata barrels surface, uniform 100 bread instant noodles, tea series of wheat, etc., to interfere with consumer’s attention, confuse opponents promotion; Blue Ribbon beer, due to the prevailing scarcity of foreign beer brands but with distribution on the adversary’s price reductions Business collaboration prices, so that consumers with their own strong brand awareness to counter the opponent ... ... But these are just some of the cases, there are some special conditions, not every business can or can learn to use, there is no universal significance. From the trout’s ‘marketing is a war’ point of view, our competitors in their marketing, we should be psychologically prepared long ago, very frankly to accept the fact that, while Ying Ying opponent to take a better promotions. Only this time, business promotion, compared with their rivals, but also should be rich in ‘moving sales’ meaning, rather than blindly follow-up, not to rush the next decision-making, not