Promotional gifts can only be icing on the cake.doc

Promotional gifts can only be icing on the cake Changes in marketing ideas Promotional gifts can only be icing on the cake can not be timely. Promotions should wishing customers come in! Many people’s understanding of promotion gifts are biased, that is to pull sales promotions, sales were down to think of marketing it. We remember one: Promotions can only ever be made of icing on the cake is not as timely. What do you mean? Promotional activities should have a certain customer base, the finishing touches to improve market share, must not demanding gifts stimulate customers to buy without any word of mouth and consumer goods group. Remember, customers are asked to value the products of any value after the gift. “Maiduhaizhu,” the phrase we all know, if the consumer is so stupid as to think again. Therefore, the timing of promotional activities is very important. Selecting the right promotional opportunities Should be clear upward trend in sales of gift promotion is started, and follow the purchase of multi-delivery, customers buy the most cost-effective principles. Promotional activities must have a complete pre-planning program to determine the promotional theme, promotional forms, promotion time, promotional costs budget, and sales promotions have a relatively accurate estimate, the error should not exceed 20%. That is, the promotion of sales is expected to be pretty close to estimate, or promotional activities, once started, things to 赔本赚吆喝inevitably the (of course, purely in order to combat the introduction of competing products not included promotional activities. Accurate grasp of the timing of promotions, including three aspects: 1. Promotional theme: for example, ah anniversary, sales exceeded the scale of the number of friends, old customers back thanks you, and so on. Promotional theme must be, and to give customers clear implication: This promotion is not encountered at all times . 2. Promotion Type: Buy Category promotional gifts, gi