Promotional advertising do not bashful.doc

Promotional advertising do not bashful Talking about advertising, we have many thoughts and feelings, for advertisers who are more frustrated, ‘advertising expenses, half of wasted, but I do not know which half has been wasted’. On product and image advertising to explore a lot, but commercial promotions, what should we do? Commercial marketing advertising and product advertising are very different: the aim of achieving short-term promotional sales promotion, more attention to the explosive force; promotional equally regressive effect, but not the marginal decline, falling to engage more consumers remain indifferent; promotions are usually targeted at are many products inside the store, rather than a single product; promotional timeliness requirements relatively high; promotional lies in itself attractive, and this determines promotions aimed at disseminating the message to the target group and its advocacy is more important depend on word of mouth. How to ensure that promotions are not drowning in a sea of ads, to reach the first informed, we need some advertising design skills. 1. Digital, significant efforts to determine the sensitivity of the consumer price numbers game’s visual effects (in particular, the price of the public familiar, it is suitable for this operation), in particular, low-cost impression, such as ‘Nokia Zhengzhou sale date will be 88’, because we are familiar with the ‘Nokia’ mobile phones represent the concept, giving the impression on the thousand dollars, this time 88 How can anyone not tempted? The same prize promotions, such as ‘Amoisonic A8 value of 488 yuan to send a gift’ than ‘to send a set of high-grade leather’ more impact. 2. Straightforward technology, significantly vivid promotional copy to give consumers a look, you ask what he saw the contents of one sentence, this is the theme of your ad. Haier Haier household appliances to buy mobile phones to send, it moved more languages than any other person; Amoisonic A8 --- What is