Promotional discounts- one to stimulate consumption of a sword!.doc

Promotional discounts: one to stimulate consumption of a sword! The face of fierce commercial competition, in order to stand out in the product homogeneity, many companies focus on marketing the show means to move out all the patients want to take the initiative to gain access to opportunities as soon as possible, this is not opened a newspaper, into a supermarket, first of all to enter Our line of sight is often discounted promotional advertising business. Indeed, a high degree of homogeneity in the product quality, brand image or less the same circumstances, the price reduction promotion is the enterprise to promote sales, competition for market share trump card. But the discount promotion is a double-edged sword, in the anti-enemy the same into the often hurt themselves, which is a lot of companies have deep experience. Discount is meant to lower commodity prices, lower profits in order to offer customers. Such promotions and competition for its best price of the brand manufacturers to compete well received by most of the favorite. Common discount promotions are the following: Joint discounts. This is a retailer in conjunction with other industries (such as entertainment, automotive industry and other industries) to carry out promotional activities. The usual practice is to: customer, in some stores to buy a certain product, you can get some sort of a specified commodity or a service a small discount tickets, holding this little place to purchase tickets to the designated goods or services, we under the discount coupon available. Manufacturer discounts. That manufacturers through retailers to consumers, price discounts. Its approach is: manufacturers in a number of fixed retail stores, supermarkets sell products of our factory with a bar code printed on the signs and discounts, consumer shopping, and if this flag cut, send it to the designated location, can be receive a discount can be realized, indicated a certain amount of factory checks. Discount by a bi