Promotional Products segment to resolve price wars.doc

Promotional Products segment to resolve price wars Background of the story often encountered Ah Wei was appointed as the company’s sales manager in Guangdong Province, appointed pursuant to the beginning, welcomed his colleagues are not wine, but the B City, a few retailers selling products on the company’s mutual Facial Mask ‘with the price’. Usually a minimum retail price of 33 yuan 6 Facial Mask loaded because of two international and one local supermarkets KA’s ‘with value’, in B city, 60% of the retail outlets have been sold as low as 26 per issue, and because the international KA unity, A city of KA with the system is also prepared to cut prices. Regional Manager, and several stores have been washed into the front-line negotiations on price adjustment, but not a store is willing to back the first original price, but have sent letters requesting makeup. In accordance with the terms of trade can not stop cargo, regional manager, ran straight face bitter Ah Wei’s office a request for support, eagerly counting Ah Wei to come forward to solve the problem, and then go on such a low-cost selling, accounting for 50% of overall sales under the Facial Mask months not even think about selling. For the first line in the sales of 6,7 years, Ah Wei, Gunda, the solution to this problem is not difficult, but the loss cost. He wanted a lot more for what how to do? The company’s products sales channels primarily in the international KA and local supermarkets, while Guangdong’s international KA and supermarkets in several cities are fighting over who gets to do their neighbors, so that ‘with value’ is not the first time, the future, if there is no effective solution will not be the last. To the B city, Ah Wei, humbly and several major retail stores communicated, respectively, in order to provide free delivery or in the form of sponsorship fee in exchange, several stores finally restored original price on the same day, Ah Wei paid a 30,000 yuan marketing expenses. The unders