Promotional products to become a marketing Zhu Gongshou do-.doc

Promotional products to become a marketing Zhu Gongshou do? Promotional items, in a nutshell that is the process of manufacturers in product sales in order to promote consumer spending increased product functionality items. Small promotional products, other than as a product support sales tool, it can not change the product quality and brand positioning, but it can play an effect on changing the consumer’s decision-making role. Promotional products in the market than the limit of application of alcohol, as the marketing chain has been extended out of product marketing support, which in the end market for the marketing of alcohol products has played what role? How much does and use it? First, a dialectical view of the supplementary role of promotional products In certain circumstances, promotional products can play indeed an unexpected effect, quite a few success stories. The early nineties of last century, had a glorious emblem of liquor biggest names in wine Ying driving tribute to success, can be called Chinese white goods, boost the market in order to promote the success of a model. At that time, wine by placing a small pocket flashlight, pen and other items at that time, the market immediately formed a very unique point of difference and value of nature. While the promotional items were not worth the time, and promotional items now pales in comparison, and even now hard to find the trail; however, market conditions at that time, because the novelty, thereby becoming the market of consumer Hot and chain formation of reputation effects, and thus became emblem of strong wine brands among the top three wine emblem. The source of these achievements, China and the United States is neither the appearance of packaging, nor is it spread its advertising ‘Da Jia to visit’ the Gong culture. Ying Gong wine in order to drive the successful launch of a small promotional products market, because, when the crowd were shouting, when the quality of, and to greet riding as