Promotional Gifts choice Four Principles.doc

Promotional Gifts choice Four Principles The current financial crisis led to the consumer market downturn, companies are advertising promotions compressed injecting capital, Deal or No Deal era has ended, advertising, promotions become more rational, then an important part of a promotional gift promotional How will sure? Here the author provides several principles for the Enterprise Reference: 1, associated with the principle of The principle of relevance is the choice of promotional goods and the product itself has some relevance, or complementary, and that consumers need to have or must have the gift before using or better use of the product. Such as air-conditioning has been sent to buy air-conditioning, blankets, sets, buy refrigerator get Food Container, a cooler with gloves, buy a color TV to send cushion, pillow, TV cover, buy sports products get toiletries, towels, bath towels, or even to buy seeds for drinks, etc. and so on. The purpose of this enterprise is to allow consumers to see the gifts as soon think of products, and then think of the corporate image, play a spread of enterprise product, brand image effect. 2, practical principles of The applicability of the principle is that the chosen promotional items must have a practical value, preferably easy to apply and do not require after-sales service. Such as textile products, plastic products, stainless steel products and so on. This is done to allow consumers to feel the promotional items is a really useful things to spend their own money to buy a product of two things. Greed is human nature, especially women, to spend money to buy two things, consumers will feel an increase in purchases, and that these promotional items will not have this or that issue, this is money well spent. There is also the practicality is also reflected in customer psychologically explain that in detail here: Promotional goods can generally be divided into two kinds of roles, one is to lure customers repeat purchase, and