Promotional strategy to be followed for five.doc

Promotional strategy to be followed for five The so-called promotion, marketing is defined as: Marketing staff will on corporate product information delivered to consumers through a variety of ways and users, enhancing their understanding, trust and purchase of the company’s products to achieve the purpose of expanding sales. It can be through advertising, personal selling, sales promotion and public relations to achieve the following four aspects. In theory, the promotion is to expand sales to achieve the purpose, but in market operations, the promotion will not have reached this goal, and even spent a lot of time, manpower and material resources, but ‘Jifeidanda’, not seen their profits, and anti - To plagued with. There are many reasons for this situation, for instance, ill-considered, ill-prepared, implementation is not in place, the timing should not be so, how can we guarantee the success of promotions, sales to maximize it? The author observed and studied a number of corporate promotional activities and found that the successful promotion should follow the following five strategies. A search for differences in strategy. Current market and give can be described as’ front smoke everywhere ‘, promotional crowded everywhere, what discount, buy two get one free, integral Fandian and so on, is really’ step in an activity, a step a spectacular ‘, more-funded enterprises’ there are monthly sales, month and there are gifts’, ‘semi-annual big promotion, month and a small promotional’ and other slogans, a great promotional run-off market trend. However, in such a complex market environment, how can we ensure that a promotion will not be ‘submerged’ do? This requires ‘promotion’ in the planning stage must be firm and differentiation strategy, which is given to a program of promotional activities is different from other activities of thinking and mode of operation to determine that it is different from other activities, a bright spot for consumers from the activitie