Promotions Depth Analysis.doc

Promotions Depth Analysis Many enterprises as long as the sales of a decline in response to the first thought is the holding of promotional activities. Because promotions can quickly see the effect, can cause the market prospered scene. Analyzed from a business perspective, resulting in many companies eager to promote commercial goods, the fundamental reason: business market managers expect immediate results. This is resolved in the short term the most effective magic weapon sales, managers were all think so, there are indicators of pressure on the board, there are factors based on their own capabilities; So, the first is the promotion does not have a deep understanding of a grant to the author of many fast moving consumer goods market promotion, found that most managers is to eat the most transparent promotion, but still had some misunderstanding about marketing; in here, I simply right promotion from another Analysis of an angle. Many people may be intuitive that the promotion is to increase sales, what is there to want? The fact that not the case. Marketing purposes is to increase sales is by no means merely a passer-by, while the increase in sales is a measure of whether or not sales results may not be the best way. After all, the sales are the result of the overall marketing efforts, promotions certainly boost sales of power, but the credit for how much it is difficult to measure, and will be entirely attributable to increased sales promotions may overestimate its power at the expense of other marketing factors efforts. Such as advertising, and sometimes a catalyst for promotional advertising, consumer advertising for this product because it generated interest, but has been delayed action until after that promotion, and finally could not resist, and to achieve the initial purchase. Well, since promotion and advertising can increase the visibility of products, both of how to scientifically allocate better? Through the survey showed that awareness incr