Promotions difference- instead of marketing to promote the final salvation.doc

Promotions difference: instead of marketing to promote the final salvation Comes to holiday sales, many manufacturers are often both excited and confused: exciting is that they can use one of the few promotional opportunities, up and down Qidong Yuan, gamble sales or benefits, the confusion is to do promotions every year, very difficult to What innovative tricks to make, and some manufacturers, the cost did not spend less, but the result was very poor, even “losing money earned crying,” of both. So, in the end is what causes sales promotion season but instead of promoting it? 1, the object of a lack of promotion. No consumer groups for their research, is not clear what form they like, what the promotion, promotion is more wishful thinking behavior, while not aware of these customer groups through which channels Learn promotions and more. 2, promotions lack of new ideas, is basically the same old. Promotions do every year, but the basic are the same. One that promotional activities do then just specials, discounts, free gifts, etc., this old-fashioned and self-centered promotions Do not say that customers are not interested, and even our own people are fatigued and tired. 3, the lack of sales momentum, tepid. Sunzi Yun: “So and skilled persons, help of trend momentum is not responsible for the people.” Note “potential” in the important role of a war. Similarly, in a promotion which, without great momentum, but the annihilation of the competition’s prestige, the opponents of this promotion will certainly do “wedding dress” in. 4, insufficient attention to the competitors. Enterprise survival and development of defects in the competition. The lack of marketing efforts of competitors, form, content knowledge, resulting in promotion of the planning behind closed doors, or shoot forehead, one to be their own implementation of marketing programs , only to find their own promotional activity is not only monotonous, and pertinence, the fight against weak opponen