Promotions because of the details and perfect - Comments Carrefour Nestle Coffee Day Promotion.doc

Promotions because of the details and perfect - Comments Carrefour ‘Nestle Coffee Day’ Promotion More recently, that is, November 24-December 5, the leading brand of Nestle’s coffee market leader in China’s retail industry 72 Carrefour hypermarkets in the country held a nationwide large-scale theme promotional activities, from the market feedback of view, this subject is indeed a good effect of promotional activities. But the wise man 1000 taking into account, there must be a loss, the design and implementation are very good marketing purposes, or some blemishes and marred by the large multinational companies such as manpower, material, financial and end-customer relations and other conditions to design such a major theme of promotion activities since within reason, but as a rule the roost in the global food giant has a few small details left illustrates the importance of the details for the promotion, that promotion because of the details and perfection. Here the writer’s based on the South Carrefour stores to see the scene reflected glimpse of Leopard. Carrefour store is located in a small shopping center south of 23 buildings, coffee, food and beverage concentrated on display at the third floor, on the second floor is mainly on apparel appliances and so on, most of the customers from the store on the second floor entrance, and then up to the third floor, the last from the on the third floor exit, Nestle select promotional site selection in the human traffic at the entrance to the second floor of a very large, site layout is very eye-catching, strong visual impact, has just entered the store wearing a red costume came upon Miss promotions sent free taste of coffee, while Miss patiently beside the conduct of promotional activities, promotional price reductions this, behind the pile head are approaching marketing personnel to customers to promote the entire promotion activities organized, the effectiveness of interception strength of so very few people survive,