Promotional products are the most direct way of communication.doc

Promotional products are the most direct way of communication Wine promotional items great variety, many companies use promotional products to promote success. However, as the wine industry competition intensifies, promotional products are lagging behind the development of thinking. In June 2005, I published Guangdong and Hainan station Yang Zheng Jian Yu Gifts Co., Ltd. of Guangzhou days have been and Ping, chairman of an interview conducted for the development of ideas alcohol promotional items were discussed. Promotional products to meet the emotional needs of consumers ‘Sugar, tobacco and alcohol Weekly’: From the black soil with cigarette lighters to the Eguchi invincible on alcohol Zhuge stuffed colorful gift sweep of Lights, to the Shuijingfang promotional materials through culture breathtaking intake, the role of promotional products make excellent add sugar amp;amp; distilling companies prepared respected. Promotional products as a mainstream business CEOs, can talk about your understanding of promotional items? Zeng and Ping: Promotional material is a form of promotion is the most common, direct and effective means of communication. Promotional products to meet the emotional needs of consumers, can quickly narrow the distance between products and consumers, is the product the best bridge of communication with consumers. ‘Sugar, tobacco and alcohol Weekly’: companies often reflected in the choice of alcohol promotional items is very confused and hope that we give them some suggestions. The current What are the main categories of promotional items, how to select promotional items do? Zeng and Ping: alcohol promotional items cover a wide range, mainly including lighters, wine tools, accessories, prize cards, notes, stationery, playing cards and so on. Lighter promotional effect the largest and most widely used. Black lighter promotional value of land would be played to the extreme. Black land, lighter promotional items such characteristics: their gra