Promotions lead to sudden death over the market how to avoid-.doc

Promotions lead to sudden death over the market how to avoid? [Market symptoms] A is a small dairy business, just entered a new market. Their companies in this region within the framework of preparations to hold a large-scale, high-strength to buy gifts promotional activities, ‘buy three get one free’, after the commencement of the event, the effect is very good, experienced significant growth in sales, but it angered a local real estate brand retaliatory counter-offensive, in the short-term gains driven by the two sides could not escape the wheels of war into marketing the ‘Prisoner’s Dilemma’. Sales of both sides seem to have climbed up, and could eventually form a profit of stagnant or even negative growth predicament, profitability has become a bubble. A brand for the new market, this situation is very terrible. Promotional price cuts in disguise recruit patients to the operation of the market has brought enormous pressure, and consumers are no promotions at this time do not buy it, or wait for you even ask for more promotional marketing the vicious circle of enterprises fall into the trap of their own promotions and ultimately forced to withdraw from the market, the market so in just a few months time died. [Reference Cases] Approaching Consumers Coconut Island Deer Tortoise Wine, Inc. is a health-care wine company, established over the years, the market is always in a steady growth in the development of the state. It is understood that the company’s marketing promotional activities stylized, quite innovative. As a health-care wine, its relatively small size of the market, it is impossible, as in the hotel as the liquor business, business to operate ultra-generous, only another way to seek new market development. For example, in the promotion process, the focus of their work is to find ‘health opinion leaders’, that is, to find local groups such as morning exercise Lianti Cao, singing Peking Opera, or Niuyang Ge and other organizers, its as a key targe