Promotions Reflections after World War II.doc

Promotions Reflections after World War II Since entering in September, building materials and furniture business promotion battle broke out on, it can be said, in September every Saturday and Sunday are doing activities, the theme varied, so few in the form of activities, such as discounts , buy gifts, cash back, sweepstakes (envelopes, cars, gold bars, free single, spike, president of signings, factory outlet, shopping bribe, gift shopping gift, etc., especially in Chivas Shisha hair as the leading furniture brands enterprises in CCTV hit the ‘eleven’ big advertising and promotional represented by Redstar furniture, building materials retail giant in the CCTV’s ‘Eleventh full release price’ promotion advertising, turns out to be generous in CCTV play a promotional ad, showing its promotional activities for the eleven inputs and expected results of desire, what what effect, let us look forward. careful analysis of nearly three years of promotional activities, we find that, in many respects with the great changes, and these changes are both the result of competition, but also forced choice. lot of furniture and building materials production enterprises and large furniture, building materials dealers survive in dire straits, a massive transformation dealers shuffle In a field of battle promotional activities taking place quietly changes. 1, promotional activities normalization, test production-oriented enterprises and retail enterprises, ‘Strength’ strength. In 2009-2010, in 34 markets, competition in the market is still dominated by Sichuan School furniture, especially Friends of furniture and furniture as the leading promotional apple burst mode, quickly established himself in the 34 market dominance . promotion blasting has become the holy grail enterprises to expand the market, when promotional blasting can be said that the contest between Sichuan School furniture, it can be said that Sichuan School furniture in a competitive market, which fostered the same