Profit Blue Ocean Network Video Mode.doc

 PAGE \* MERGEFORMAT 5 Profit Blue Ocean Network Video Mode Network video industry fell into the Red Sea Looking back on 2006, the global Internet industry’s largest hot spot than Google, Yahoo, Microsoft, News Corporation and several companies for the video-sharing site YouTube’s bid. The end, Google up to 16.5 billion won to compete in this astronomical. This acquisition, has inspired entrepreneurs to the global Internet network video industry, a sub-luxury imagination. YouTube seems to give us beat hormones, the number of domestic imitate what the site appears more than 200, are looking forward to one day ‘married into wealthy’. However, blindly follow the successful footsteps of the whole industry into a clone of the storm. China video site has now fully entered the homogenization of melee, the video site YouTube, multiple births are mostly brothers, similar pages, similar content, there is no clear profit model, there is no accurate competitive strategy. Mere imitation of YouTube can only be shaped like, make a poor imitation like a dog, Moreover, the two countries has very different market environment. Internet rules allow only the survival of the first few, the Internet’s future is very exciting, but 99.9% of the site will die tonight. Network video industry has turned into an appalling the Red Sea, but in a senior online marketing people Liu Dongming view, similar to YouTube’s online video-sharing platform for video industry is only a link in a chain, we only need to look to the entire video industry, the Red Sea is also will become a Blue Ocean. In the world would have been way too many people go, they will be without the road. Breakdown of part of network video industry, a lot, according to its own resources, differentiated positioning, not crowding together! Interpretation of the network video industry chain A complete industrial chain of network video should include the following several parts. Internet video segments: 1. Technology providers