Procter amp;amp; Gamble and changing another way of playing game.doc

 PAGE \* MERGEFORMAT 10 Procter amp;amp; Gamble and changing another way of playing ‘game’ A friend sent me a recently published book, the title is called ‘the game insurgents’, written by Procter amp;amp; Gamble CEO and a prominent consultant. Yimushihang, turn to page 32 to see ‘the story of Carlos and Marta’, can not help but trance up, a childhood experience clearly emerge before our eyes. 20 years ago, I read two days, spent a ‘fortune’ to his mother bought a pack of Jahwa production of white ultra-concentrated detergent. Unexpectedly, a few days later her mother tells me that: ‘You buy washing powder does not work well. How not playing a lot of blistering, but also biting their hands. ‘I heard Yileng can not help but wonder why this’ senior’ detergents actually difficult to use, but I soon realized that the mother does not understand this kind of detergent is not blistering, but you can use less. Mother skeptical, but still shining on the instructions to do. The only problem she Zaimo bought this washing powder. Mother only gave me a money, but rather buy a packet of washing powder have to more than six money, and the gap fill on my own, thinking that the mother can reduce the burdens of capital would be a great thing. That year I save my allowance until a total of 10 money, and pads into a part of it, so fresh in my memory. ‘Carlos and Marta’s story’ to say the same thing almost happened at the same time, place and replaced with Mexico, the white replaced strengthened P amp;amp; G’s Ariel detergent. P amp;amp; G claimed that the improved product detergency stronger dosage may be reduced by half. Unfortunately, Mexico’s housewives who do not buy it, they are exactly the same reason with my mother: First, do not believe that amount is so small, and second, that the foaming detergent will wash their clothes clean. A few months later, this does not bubble of ‘better products’ were forced to withdraw from the market. Product is not better, business actua